Marvel

This page collects photos of the Marvel characters in the park, taken over the years. The Marvel artwork Wonderland used was designed by Brendan Kai (Wonderbuzz), a former staff member, and that artwork was about 90% of everything Wonderland ever did with Marvel characters. The account below is Brendan Kai’s.

After the Hanna Barbera licence ended in 2002, Wonderland continued to operate without any dominant licensing. Several proposals were made to various studios in an effort to fill the void, and in late 2002 it was announced that Wonderland Sydney had obtained licensing with Marvel Comics.

The characters Wonderland was permitted to use were Spiderman, The Green Goblin, The Hulk, Daredevil, Elektra, Wolverine, Storm and Captain America. With recent and upcoming movie adaptations of Spiderman, X-Men, The Hulk and Daredevil, the association of Marvel with Wonderland steered towards a promising future. It was exceptionally exciting for staff because this was the first improvement or addition made to the park in a long time.

While the potential seemed strong, the extent of Marvel usage never went beyond character suits for photo opportunities, the parade, advertisements, movie promotions, selected signage and retail merchandise.

The very first pieces of Marvel exposure were large canvas banners hanging on the Bush Beast, the Beach tower and the driveway entrance, all featuring Spiderman, and a double page spread in the Sunday Telegraph, all of which Brendan Kai designed.

Account by Brendan Kai (Wonderbuzz), former Wonderland staff member.

Photos 20

Date: 2002
Date: 2002
Date: 2003
Date: 2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 26/12/2003
Date: 16/01/2004
Date: 16/01/2004
Date: 13/03/2004
Date: 13/03/2004
Date: 12/06/2013
Date: 12/06/2013
Date: 12/06/2013
Date: 12/06/2013
“ActionMan Lives” live Stunt Show and playing Spider-Man
“ActionMan Lives” live Stunt Show and playing Spider-Man
Green Goblin and Spiderman
Green Goblin and Spiderman

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